Jarno Alastalo

Jarno’s Live Feed

  1. Jarno A. commented on Question 21

    From small market area point this is crucial. We are competing with the global brands like Facebook and Google in a small Finnish market area.
  2. Jarno A. commented on Question 27

    Advertiser will be more an own media, distributing content via social media.
  3. Jarno A. commented on Question 28

    Augmented Reality rocks! We have made a new application in Elle magazine in a cooperation with advertiser. It combines magazine ad, code, application game and a shop.
  4. Jarno A. commented on Question 29

    Some brands, like BMW and Audi, has said that they want to be a media. So they invest more money to create their own content and share it in social media.
  5. Jarno A. commented on Question 29

    CRM is one of the most efficient ways to improve your business. Too litte effort is inserted to keep the current customers, specially in media business.
  6. Jarno A. commented on Chart no. 11 - Polarizing Debates

    More and more there is a need to follow the intuition. Decision making has to be quick when users are commenting your brand online.
  7. Jarno A. Chart no. 11 - Polarizing Debates

  8. Jarno A. commented on WHEN MAKING TOUGH MARKETING DECISIONS

    Research methods are not able follow the speed of change in social media and give accurate data.
  9. Jarno A. commented on HOW BRANDS GET CREATED

    Still there is as many brand images as there is brand users. So that is not different now than before.
  10. Jarno A. TRADITIONAL MEDIA CHANNELS

  11. Jarno A. commented on TRADITIONAL MEDIA CHANNELS

    Curation is also the word of future editors.