A dashboard can be a powerful, powerful tool if done right. I have seen a few too many dashboards that include metrics with no real implications or learnings attached so I can see why a small percentage don't find value. Work with your team to identify key performance indicators (KPIs) that map back to your objectives/goals and that will help drive actionable decisions.
Totally agree - a brand isn't just what marketing makes of it. It needs to be a sum of all of it's parts to be true. However, there needs to be a clear distinction between contributions and accountability to avoid inertia in decision making.
This is dead on with my agency experience. We want to create a consistent brand message, but we can't control what consumers say in their social circles (on or offline). I believe we can control how our brands interact and what they stand for, and with that control, we can effectively JOIN the conversation instead of trying to steer it.