Micah Donahue

Micah’s Live Feed

  1. Micah D. commented on Question 21

    While a great degree of marketing-induced actions will continue to be unattributable, it's great to see methodologies start to look at brand audit metrics, purchase path analysis, and social influence factors.
  2. Micah D. commented on Branding in transition

    Mr. Emerson reports that you're conveniently misquoting -- "FOOLISH consistency..." I think thoughtful consistency is what Pam's recommending?