I'd really like to see some comments on how they deem something effective. Just from a curiosity stand point.
I wonder if having such a clear majority against QR codes here if their hype will perhaps start dying down. I sure hope so.
Of course this makes me VERY happy to see with Content based marketing coming out on top.
Pam, I have to agree with you. They say it is important because they know they must do it, but how many are really doing it right and making it a true integrated part of all their work?
SO happy to see this. I've spent years screaming at people to break down the silos and it is great to see this so one sides.
I have such mixed feelings about this. Yes, getting the consumer involved in projects is a major shift and VERY important, but I'm shocked to see that the majority says it trumps a well planned out creative idea. I wonder if the word "agency" in the question is what really made people vote the way they did.