Amy Cueva Expert

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Amy is Founder, Chief Experience Officer at Mad*Pow, an Experience Design Agency with offices in Boston, Portsmouth, NH and Louisville, KY. She has built Mad*Pow's human-centered design methodology as the vehicle to synergize business goals, user needs, and technology requirements – a formula that has put Mad*Pow at the forefront of experience design. She partners with clients like Google, Aetna, Fidelity, and Monster to create strong cross-channel digital strategies, intuitive user experiences, and streamlined business processes.

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  1. Amy C. commented on EFFECTIVE CAMPAIGNS

    The long tail presents many opportunities in segmentation and positioning, many ideas in various forms, strategies and sizes are needed. Success comes in being able to react quickly to wins and amplify/share them effectively.
  2. Amy C. commented on BRAND MESSAGING

    The inspiration and engagement can play a critical role when looking at awareness, discovery of new brands and experiences for consumers. It's a good story. The long-term success then comes into play as the consistency of that inspiration and engagement continues.