Gareth Kay Expert

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Bio

Gareth is Director of Brand Strategy at Goodby Silverstein and Partners where he is charged with evolving the discipline and the day-to-day running of the department. Prior to GSP, Gareth was Head of Planning at Modernista! where he built the planning discipline and oversaw the strategic direction of all accounts. In 2009, he was recognized by his peers as the most respected planning director in the US. Gareth serves on the VCU Brandcenter board and sits on the Google Creative Leadership Council. He writes the blog, 'Brand New' and passionately believes that there has never been a more exciting time to work in advertising.

Gareth’s Live Feed

  1. Gareth K. commented on Question 23

    As the lines between marketing, product and service blur, one of the biggest barriers we need to overcome are the silos that exist inside organizations - both on the client, and agency, side
  2. Gareth K. commented on EFFECTIVE CAMPAIGNS

    In today's world, success is more likely to come from experimentation than planning