Pam Danziger

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  1. Pam D. WHEN MAKING TOUGH MARKETING DECISIONS

  2. Pam D. commented on WHEN MAKING TOUGH MARKETING DECISIONS

    Research, especially of the consumer kind, is vitally important when making decisions. That said, bad research can often do more harm than good. You have to be demanding that the right conclusions are drawn from good data sources. Unfortunately too many companies want to sacrifice quantity they can find cheaply on the internet to quality they need to invest in.