Alex Cespedes

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  1. Alex C. commented on WHEN MAKING TOUGH MARKETING DECISIONS

    Research is a tricky subject if not managed correctly, and people often don't know what they want. A lot of the best marketing decisions have been made on gut instincts by an expert
  2. Alex C. commented on COMPANY MESSAGING

    You must maintain ownership of the message, but adjust it as you see fit after testing audience feedback.
  3. Alex C. commented on TRADITIONAL MEDIA CHANNELS

    I agree with E Boches, the new channels are on their way to becoming the traditional channels. Same variables with different names.