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Sometimes looking at something from different angles and points of view can reveal insights that are more relevant to a particular company or situation. Use the filters to customize the data to what’s most relevant to you.

  1. Q20 Which side of the polarizing debate best reflects your opinion?
  2. Q21 Rate the impact these trends are having on the marketing world and on your/your client's organization.
  3. Q22 Rank the impact the following are having on the marketing world.
  4. Q23 Which three of the following are having the biggest impact on your/your client's long-term strategy?
  5. Q24 Rank the attributes in order of priority that you seek in a partner.
  6. Q25 Top three priorities for your/your client's organization?
  7. Q26 Rate the degree of difficulty of implementing each of the following brand building initiatives.
  8. Q27 Please rate your awareness and familiarity with the following marketing concepts:
  9. Q28 How interested are you in trying each of the following? And if you have tried it, what's your assessment of the initiative's impact?
  10. Q29 If you suddenly discovered your marketing budget had doubled, where would you spend the money? Please rank the following using 1 for highest priority and 10 for lowest priority.

Q22 Rank the impact the following are having on the marketing world.

  1. 1

    Diminishing advertising returns

  2. 2

    Declining importance of traditional distribution channels

  3. 3

    Increasing competition

  4. 4

    Splintering target audiences

  5. 5

    Disruptive technologies

  6. 6

    Media fragmentation

  7. 7

    Growing need for provable advertising ROI

  8. 8

    The shift from mass marketing to one-to-one

  9. 9

    Demand for personalized experiences

  10. 10

    The rise of social media

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