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How interested are you in trying each of the following? And if you have tried it, what's your assessment of the initiative's impact?

The data below represents the top ten answers only.

  • Blue barNot interested
    in trying
  • Red barInterested
    in trying
  • Black barHave tried and
    it doesn’t work
  • White barCan’t prove
    it’s effective
  • Grey barRealized proven effectiveness
  1. Location-based mobile services (e.g., Foursquare, Scvngr, etc.) Location-based mobile services (e.g., Foursquare, Scvngr, etc.)
  2. Branded apps Branded apps
  3. Online retargeting Online retargeting
  4. Analytic dashboard Analytic dashboard
  5. SEM/SEO SEM/SEO
  6. Sales force automation platform (e.g., Salesforce.com) Sales force automation platform (e.g., Salesforce.com)
  7. Online ad exchanges Online ad exchanges
  8. Social monitoring and sentiment analysis Social monitoring and sentiment analysis
  9. QR codes or other customer bar codes (e.g., StickyBits) QR codes or other customer bar codes (e.g., StickyBits)
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