You must be logged in to comment. Please log in or register.
I would be very interested in hearing from the people who believe that "traditional medai channels are more important than ever." This seems so counterintuitive to me, and it surprises me that more than 20% of respondents believe this.
On the point on "brand thinking", marketing can DRIVE the effort, but the entire organization MUST be on board. Everyone must buy-in and execute to ensure success!