Forging new solutions

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  1. Erin Estep Research Analyst, Reputation Management Strategies of SiriusDecisions

    the opportunity afforded by social media to create ongoing dialogue and relationships with customers (inclusive of customer experience insights and feedback, which can then be fed back to product groups to drive innovation) is, i believe, unparalleled in recent history. there is a massive opportunity here and i'm excited to see how the business and technology communities adopt consumer strategies to reach and listen to users, generate loyalty, and create measurable impact on the business.