Chart no. 4 - Forces at Work

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  1. Ted Nelson CEO/Strategy Director of Mechanica

    Agreed. Seems pretty directly tied to the other number on the chart, that being "Splintering Target Audiences." Which one is causing which...?

  2. Pam Spevak President and Owner of Brainchild Advisors

    Media fragmentation delta is interesting. Wonder what that number would have looked like 10 or 15 years ago when the traditional media environment was highly fragmented but digital was less of a factor...