Chart no. 3 - Forces at Work

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  1. C.C. Chapman Co-Author of Content Rules

    Pam, I have to agree with you. They say it is important because they know they must do it, but how many are really doing it right and making it a true integrated part of all their work?

  2. Pam Spevak President and Owner of Brainchild Advisors

    I wonder how important social media really is to some brands...and how many people just feel a need to jump on the social bandwagon so they can check it off their "to do" list...