Social media and personalized experience having greatest impact

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  1. Erin Estep Research Analyst, Reputation Management Strategies of SiriusDecisions

    i think it would be great to see this data broken out by business type (b2b/b2c/hybrid) if at all possible...i'm wondering how priorities shift with organizational type. in my work (exclusive to b2b) the biggest struggle i see is the inability to justify budget and resource allocation; brand spend is often viewed as frivolous and/or irrelevant, particularly at the corporate level for SMBs.