Potential implications and thought-starters

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  1. Srdjan Toljagic Managing Editor of Branding Magazine

    In my humble opinion, the big idea is still present but it is transforming from being just a creative idea for a campaign to planing out the whole process of advertising. It is still there, but it's not appreciated as before. Maybe in the future the big idea will be extinct because of the rise of real-time social media ads and the always rising number of product based ads, just for the sole purpose of selling?