Chart no. 18 - Polarizing Debates

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  1. Erin Estep Research Analyst, Reputation Management Strategies of SiriusDecisions

    i totally agree, c.c. - an agency's measure of effectiveness is typically client satisfaction. an organization/client's measure of effectiveness is ROI or some other measurable impact. agencies, in that sense, are too often removed from the measurement and evaluation of real effectiveness (not all agencies, i should say. but many).

  2. C.C. Chapman Co-Author of Content Rules

    I'd really like to see some comments on how they deem something effective. Just from a curiosity stand point.