You must be logged in to comment. Please log in or register.
i totally agree, c.c. - an agency's measure of effectiveness is typically client satisfaction. an organization/client's measure of effectiveness is ROI or some other measurable impact. agencies, in that sense, are too often removed from the measurement and evaluation of real effectiveness (not all agencies, i should say. but many).
I'd really like to see some comments on how they deem something effective. Just from a curiosity stand point.