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Completely agree with you David. Maybe a lack of communication and research is the reason why CMOs aren't interested, or don't believe in the effectiveness of mobile based aps.
Yes. As it should be. A marketing department needs to know a whole lot more than marketing. They need to understand the strategic drivers for the business, the competitive set, the customers, etc. A good marketing director just doesn't have time to keep their finger on everything that's happening on the horizon. It's the agency's job to be out there on the forefront, scavenging for exciting new nuggets.