The jury is still out on research effectiveness

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  1. Ted Nelson CEO/Strategy Director of Mechanica

    I too was shocked. However, based on much of the other findings having to do with organizational alignment and involvement issues, I suspect the "limitations" have to do with moving from the research based insight to organizational buy-in and consistent implementation.

  2. Erin Estep Research Analyst, Reputation Management Strategies of SiriusDecisions

    i am totally shocked by this and interested to hear others' commentary on why marketing decisions shouldn't be based in research...