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Frontline Reports

Branding Forward Frontline Report #1 - Harnessing the Power of Insight-Driven Collaboration.

The Insight-Driven Collaboration Session (ICS) is a proven Branding Forward approach to using multidisciplinary teams to more effectively arrive at a focused, data-driven brand position. The process synthesizes the huge amount of relevant and multichannel data available today into easily digestible chunks.

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Branding Forward Frontline Report #2 - Marketing Orienteering in a Brand Forward World.

Tips for developing effective new product and marketing strategies for the uncharted (and unchartable) wilderness of today’s constantly changing technology, trends and culture. Download this Frontline Report.

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Branding Forward Frontline Report #3 - The Panoramic Brand Experience Audit

An analytic process designed to help marketing organizations diagnose, redesign and implement a richer and more engaging brand experience for their customers by looking at channel-specific best practices as well as applying a cross-channel, persona-based perspective.

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Branding Forward Frontline Report #4 - PR meets Viral Marketing

A 21st century strategy for leveraging existing engagement networks and passions to build a global brand presence in a credible and efficient way.

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Branding Forward Frontline Report #5 - Network Based Creative Development

Technological advances have created a virtual explosion of channels that brands can use to connect with consumers, which in turn has created an explosion of talented marketing content developers to service those channels. While the traditional agency model of creative development closes down many of the possibilities that this new world presents.

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Branding Forward Frontline Report #6 - Crafting a New Product and Brand in a Changing Industry

A first-person account of brand and business development in today’s turbulent times. Written by George Gendron, Founding Editor-in-Chief and currently Managing Director of New Ventures at Inc.

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