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Branding Forward Project

The Branding Forward Project, a collaboration between Mechanica and Fast Company, is an ongoing investigation of the challenges and opportunities faced by those on today’s branding frontlines, and the tools and approaches being considered and leveraged. This research-driven study reveals valuable insights taken from the real-world experiences of other forward-thinking marketers.

Please follow us on Twitter @brandingforward, send your thoughts to and visit for ongoing project updates.


Mechanica is a next-generation branding firm that combines senior strategic leadership with a highly flexible approach to creative deployment. We overcome the limitations of traditional agencies and consultancies (where all too often infrastructure predetermines solutions) by bringing together a tightly integrated mix of senior strategists, creative directors, and project managers. These core teams are wedded to an efficient, open network-based model of execution to produce outstanding results in a highly cost-effective manner. Come see what rethinking the mechanics of branding can do for your business.

Fast Company

Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design. Written for, by, and about the most progressive business leaders, Fast Company and inspire readers and users to think beyond traditional boundaries, lead conversations and create the future of business.


Mad*Pow is an experience design agency that partners with industry leaders to create intuitive websites, internal systems, applications and interactive media. Whether your objectives are conversion, retention, or simply satisfying user needs, we excel in merging the science of human factors with the art of digital design to achieve business results. We call it research-inspired design and we do it every day. Let Mad*Pow show you how they can help your business.

The Atom Group

At The Atom Group, we solve our clients’ business problems with the web. Our diverse and talented team, along with our many years of experience, will get you the web-based site or application that you want, when you want it. The Atom Group is a web development company with headquarters in Portsmouth, NH, and a new and growing office in Chicago, IL. Our team of digital artisans is deeply passionate about work, our clients, and our partners, and it shows. It shows in our finished products, in our team spirit, and on the faces of those that we work with.

Our clients are large and small, and from near and far, so bring us your problems no matter who you are. Chances are that our fresh thinking and cutting-edge technology will solve them.

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