Branding Forward Report (Designed by Mad*Pow)

Welcome to the Branding Forward Project

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What is the Branding Forward Project?

Mechanica and Fast Company have partnered to launch the Branding Forward Project. A research driven collaboration that reveals insights from the real-world experiences of hundreds of forward-thinking marketers. Gain new knowledge. Express your opinions. Share your perspective. Here’s how…

  1. Dive into the report
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  3. Explore the Insight Tracker and discover what’s most compelling to the community
Crafting a new product and brand in a changing industry


Many of the decision-makers we've spoken with tended to fall on one side or another of often times very polarizing debates. Please help us understand your perspective. Select the statement that best reflects your opinions.


Consumer-generated marketing is inherently more relevant & effective


With everyone jumping on the consumer generated bandwagon let's not forget the power of a great, agency-generated creative idea